Mouse Hunt


As part of a new social-first initiative of Meowingtons, Miller/Datri Entertainment was tasked with creating short, entertaining, social-first videos for the client’s new Mouse Hunt product in order to drive conversions from new and recurring customers online.

We informed our creative and production plan with the client’s distribution strategy (Facebook News Feed, Instagram News Feed, Instagram Stories) and target demographics (M/W 25-60, cat lovers), in order to create a fun yet highly impactful video for the client.

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