Instafuel

Laird Superfood

As part of a new social-first initiative of Laird Superfood, Miller/Datri Entertainment was included in the RFP process to create social-first videos for the client’s Instafuel product, and drive conversions from new and recurring customers.

As part of our RFP response, we fueled a creative and production plan with the client’s distribution strategy (Facebook News Feed, Instagram News Feed, Instagram Stories) and target demographics (M/W 25-60, interested in healthy lifestyles and nutritious products), in order to create a highly impactful video for the client.

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