Next. Generation. Production. Studio.

Video projects too often under-deliver because they are not produced in a way that will maximize the video’s effectiveness on the platforms and channels where it ultimately needs to live.

We fix this problem by applying our unique, award-winning experience working with the industry’s best content creators and video marketers, expertise in data and video distribution, and understanding of the inputs (such as length+format, look+feel, technical specs) at each stage of the production process that will maximize achievement of the video’s goals.

And we marry this method with indie film-caliber artistry in order to deliver content that is not only effective but cutting-edge and culturally-impactful.

Our sole mission is to maximize results from your video investment, and we have a demonstrated track record of doing so with this unique and differentiated approach.

Colby Reed Miller, co-founding partner of Miller/Datri Entertainment, led and helped build Oath’s $80 million video content distribution business, along with its production and branded content offerings at Ryot Studio. His innovative work there included developing video content strategies and delivering billions of video views for his clients such as Condé Nast, ABC, and Refinery29, and resulted in Colby’s selection to Forbes’ 2018 30 Under 30 in Marketing and Advertising.  Colby brings that specialized know-how to his work for our clients.

Co-founding partner James Edmund Datri led the American Advertising Federation, which encompasses many of the world’s major brands, agencies, media companies, movie studios, and talent agencies (companies such as Coca-Cola, Omnicom, Google, Paramount Pictures, and CAA) as its President & CEO for the last 10 years. Jim draws on this knowledge of the industry landscape, and differentiated set of relationships spanning video content, data, and distribution for each and every project. That includes unique access to the best locations, partners, and talent — and preferred rates to keep all of your $ on screen — for each of our clients.

During this period, Jim and Colby founded Miller/Datri Entertainment — now with an award-winning, critically-acclaimed body of production work spanning five short films, and two feature films, among other work across branded content, music, and culture. We bring this level of indie film storytelling to all branded/digital content we produce.

Miller/Datri Entertainment is focused on leveraging this unique experience and expertise to deliver differentiated, more impactful content for our clients, and maximize views, revenue, and results on their video investment.

  • Award-winning experience:
    We’ve worked for and with the industry’s best video creators & marketers, and have helped with the creation/distribution of literally thousands of their videos. We know the recipe for successful content.
  • Data & distribution-first approach: 
    We inform all phases of production with data and our award-winning experience in distribution to maximize results.
  •  Indie-film caliber creative & production:
    Our movie studio has received critical acclaim for its cutting-edge storytelling and technical expertise, which we apply to all content we produce.
  •  Relationships & Networks:
    Through our unique network and set of relationships, we access the best locations, partners, and talent — and preferred rates to keep all of your $ on screen.
  • Brand stewards:
    As ad industry veterans, we bring a differentiated ability to tastefully integrate our client’s branding throughout all stages of production to maximize impact.

We apply our award-winning approach and experience to all creative/technical aspects such as the following, to maximize the effectiveness and results of each and every one of our client’s videos:

  • Creative & scripting
  • Brand integration
  • Format
  • Camera, lighting, & sound equipment+techniques
  • Sound design & music
  • Editing, timing, & transitions
  • Coloring and use of special effects

By putting distribution strategy at the forefront of all stages of the production process — not after it’s finished, as is usually the case — we allow for the following:

  • Ensuring creative and concepts are in line with the topics that your audience is consuming most from the get-go
  • Over-performing on organic views, resulting in more awareness/sales
  • Avoiding paying for views when they aren’t achieved organically
  • Avoiding costly video edits and re-shoots because the content isn’t right for its home
  • Reducing additional video player/infrastructure costs needed for underperforming content
  • Improving engagement via great content, not last-minute, engagement-boosting add-ons



Creative ideas, creative production, creative distribution. Rely on our in-house team of award-winning script and copy writers to deliver creative that will ensure your story is heard, and our in-house team of advertising industry veterans to act as your brand stewards -- all informed by a data-driven, distribution-first approach that sets up every project for success.

  • Research, analytics, & insights
    Research, analytics, & insights
  • Treatments, scripts, & storyboarding
    Treatments, scripts, & storyboarding
  • Talent
  • Branding


Fuel the most cutting-edge, end-to-end, award-winning indie film production practices with inputs (such as length+format, look+feel, sound+music, editing+effects, technical specs) and expertise that have driven billions of digital video views for companies like Conde Nast, ABC, and Refinery29, and resulted in Forbes 30 Under 30 honors for our founding team. Tap into differentiated relationship networks to access the best locations, partners, and talent while keeping your $ on screen.

  • Branded entertainment
    Branded entertainment
  • Commercials
  • Social-first & influencer-driven content
    Social-first & influencer-driven content
  • Music videos
    Music videos
  • Original series
    Original series
  • Documentaries & feature films
    Documentaries & feature films


Our founding team helped build Oath’s $80+ million video content distribution business, and gears every project to succeed when it comes to viewership and distribution. Whether handled by us, you, or your agency, we’ll act as your consultant during this critical phase -- reducing the risk of costly errors, while maximizing views and results (e.g. awareness, brand lift, sales) from your video investment.

  • Media/distribution consulting
    Media/distribution consulting
  • Video distribution services
    Video distribution services
  • Performance reporting
    Performance reporting

Meet the Team

Never Fear Failure

Colby Reed Miller

Co-Founder & Managing Partner

Miller/Datri Entertainment was co-founded by industry leaders and innovators, and godfather and godson, James Edmund Datri and Colby Reed Miller

meet the founders

Details matter. A lot

James Edmund Datri

Co-Founder & Managing Partner

Our in-house team includes award-winning feature film script writers, to critically-acclaimed creative directors, to ex-SapientRazorfish executive producers, to editors who have worked on major ABC shows, to Brit+Co 30 Under 30-winning content marketers — all of whom come together on every project to ensure our client’s success.

I give my daydreams a beating pulse

Andres Rovira

VP of Creative

That’s hot

Nate DeLong

VP of Production

Energy, Creativity, Drive

Alma Hartman

Senior Marketing Manager

I’m a behind the scenes guy

Sasan Sotodehfar

Lead Editor

Anything is possible

Alex Gilman

Senior Writer

If you play a wrong note once, it's wrong. If you play it twice, it's jazz

Shayontani Banajeree

Associate Producer / Developer

I love to do things differently and with my own style

Aleksy Kostka-Zawadzki


Vague actions lead to vague results

Sonya Shutter

Executive Assistant