James Edmund Datri and Colby Reed Miller, Godfather and Godson: M/DE’s Award-Winning Leadership giving M/DE’s clients unique advantages to succeed and make an impact in a complicated landscape
Miller/Datri Entertainment (M/DE) is led by award-winning advertising leaders James Edmund Datri and Colby Reed Miller. Colby is a 2018 Forbes 30 Under 30 Honoree for his groundbreaking work in digital content and distribution for companies including ABC, Refinery29, Unilever, WME, Verizon, and Conde Nast, and A-list talent like Bill Maher and Demi Lovato, to name a few. Colby led and helped build Oath’s $80 million video content distribution business (along with its production and branded content offerings at Ryot Studio), and brings that expertise and those sought-after data-driven methods he’s developed to M/DE’s clients.
Jim, an ADCOLOR Award winner, led the American Advertising Federation, the industry’s only umbrella business league (encompassing companies including Coca-Cola, FedEx, Viacom/Paramount Pictures, and Google), for 10 years, and from that unique vantage point brings a deep understanding of the content and distribution landscape, and how M/DE’s clients can use that landscape to achieve their goals. And on each and every project, Jim leverages that deep and differentiated set of relationships to secure special access to equipment, locations, cast+crew, etc. for M/DE’s clients, that would otherwise be impossible at given budget constraints.
Under the Miller/Datri Entertainment banner, Jim and Colby as a team have produced two full-length feature films, which have received critical acclaim, in addition to the five award-winning short films in their catalog, and they bring the cultural impact of independent film, and that expertise in all aspects of production at the highest level of excellence, to every M/DE project. In addition, Jim and Colby leverage their extensive advertising backgrounds to act as brand stewards for each of M/DE’s clients — and because of their understanding of the complex distribution landscape, they produce content with distribution in mind first, not as an afterthought as is too often the case.
Between the two of them, Jim and Colby serve on ten advertising, arts, and media boards, including the Ad Council, the Annapolis Film Festival, and the the ad tech start-up Blockthrough. Jim is also a Harvard-trained lawyer, and a former partner at one of the entertainment industry’s most prominent law firms (Manatt, Phelps & Phillips), and Colby is a former top-rated C.P.A. at PricewaterhouseCoopers. Both bring those skills with them to their production work, from skillful budgeting to maximize dollars on the screen, to an awareness of issues like licensing protocols, and maximizing the value of talent agreements — skill sets not often found in production company leaders.
From concept to production to distribution, James and Colby offer M/DE’s clients a unique set of advantages to succeed in this complicated landscape.