Drink to Remember


For some, a Cuba Libre is just rum and coke, but for others it can evoke nostalgia, Cuban lore, and the weight of families separated across an ocean.

Drawing on our writer/creative director’s Cuban heritage, we set out to tell a powerful story about father-son relationships, loss, love, and culture, and the place that Bacardi plays in those around the globe. This spec ad is the result of that.

“A subtle pinch, like you taught me, and I seek out your eyes in the smoke, but I only smell your breath…the lime crushed savagely, dry, with a sprinkle of azucar — your way. There you are, Papi.”

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