Custom Content Partnership
WeatherBug, one of the leading weather applications, catering to over 14 million true weather enthusiasts, and whose mission includes enriching the everyday lives of its users with the most compelling weather-related experiences, was seeking innovative opportunities to increase revenue by furthering its offerings and experiences for both its users and advertiser clients.
Miller/Datri Entertainment brought an end-to-end strategic solution to WeatherBug — from cutting-edge concepts and creative ideation, to soup-to-nuts production packages, all the way to media planning, and video distribution services/consulting.
In response, WeatherBug selected Miller/Datri Entertainment as its exclusive and strategic video production partner for FY ‘19.
Together, we and WeatherBug have already delivered compelling creative to brands such as IZOD, Con Edison, GORE-TEX, and more, and are also developing a number of original content packages for WeatherBug as a B2C brand.